Take a look at how strategic focus helped a wedding photography duo increase website engagement by 128%.
When Alyssa and Ryan first reached out about their website, they were ready to take their business to the next level. They wanted to increase their prices and reach their ideal clients in the high-end market – while staying true to their warm, approachable style that attracted easygoing brides. They also wanted to continue growing their newborn photography business, creating a delicate balance to strike with their online presence.
Deep Discovery Through Strategic Research
We hit the ground running with strategic research. I interviewed their past clients to uncover what made The Keel Collective special from their perspective. We analyzed both local competitors and successful wedding photographers across the country to identify gaps and opportunities.
Through this research, I discovered that as a husband-wife team, Alyssa and Ryan brought something unique to wedding photography. Their personal experience as a married couple, now raising their own family, gave them a perspective that resonated deeply with their clients. On wedding days, they found themselves remembering their own celebration, which helped them anticipate and capture those precious moments for other couples.
While they offered various photography services, their eyes lit up whenever they talked about weddings. The way they described capturing those intimate moments between couples, the joy of being there for one of life’s biggest celebrations – it was clear this was where their hearts truly belonged.
Building a Website That Works as Hard as They Do
With this clarity, we completely reimagined their online presence. Instead of trying to showcase every type of photography service, we created a website that primarily celebrates their wedding expertise, with a dedicated space for their cherished newborn sessions.
We chose a clean, sophisticated aesthetic that would complement their timeless, light and airy photography style. Working with our friends at Green Chair Stories, we crafted copy that let their warm personalities shine through every page. We shared their own wedding story and how it influences their work today, helping potential clients connect with them on a personal level.
The portfolio curation process was equally strategic. Rather than just showing the standard “couples kissing at sunset” shots that flood wedding photography websites, we carefully selected images that tell the complete story of a wedding day. We wanted potential clients to see themselves in these moments and understand the full scope of Alyssa and Ryan’s artistry.
The Numbers Tell the Story
The transformation went far beyond aesthetics. In their first year with the new website:
- Website engagement increased by 128%
- Visitors spent 114% more time exploring their pages
- Homepage visits increased by over 2,000%
But the real success isn't in the numbers – it’s in how perfectly their website now reflects who they are and attracts their ideal clients. Couples who visit their site immediately understand what makes The Keel Collective special and can envision them as part of their wedding day.
Hear It From Them
Watch Alyssa and Ryan share their experience working together on their website transformation:
The Power of Strategic Focus
The Keel Collective’s story illustrates something I’ve seen time and time again: when you clarify your message and aren’t afraid to focus on what you do best, amazing things happen.
Their website now works as hard as they do, attracting exactly the kind of clients they love working with.
Want to see if your website could be working harder for your business? Let’s talk about transforming your online presence into something truly unforgettable.
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