Imagine you’ve just walked up to a cute shop—from the outside, it looks beautiful! But once you walk in, you start to see a lot of issues:

🚩 The door is jammed
🚩 Their product is messy and disorganized
🚩 And the dressing room has a funny smell… 🤢

Would you stick around to buy something?

I sure wouldn’t!

The same applies for a small business website.
People will not trust a business whose web experience is confusing, outdated, or difficult to navigate.

94% of first impressions are based on your website’s design‍

Hostinger

Your website isn’t just a digital flyer—it’s your first shot at making a client connection. 🤝

Fortunately, you don’t have to worry about funny smells online (how AWFUL would that be?! 😖) Buuut, you DO need to worry about broken links, slow load times, and confusing messaging that drives people away.

Keeping track of it all can get overwhelming—real quick.

Do you feel like something with your website is off, but aren’t sure where to start?

‍Then a website audit service might become your new best friend.

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What is a Website Audit?

Don’t worry! A website audit is nothing like an IRS audit, THANK GOODNESS (because trying to figure out receipts and write-offs is enough for me, thanks. 😅)

A website audit is not about finding the faults—it’s about finding the opportunity.

It’s a strategic checkup of how your website is performing. It reveals the blind spots—the things you’re too close to see—and gives you a clear path to move forward.

After an audit, you should know exactly what’s working, what’s not, and how to fix it. 🔧

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What You Get With A Website Audit

If you’ve ever looked to hire a professional for a website audit, chances are you noticed that the reports are not “one size fits all.”

The outcome will vary a lot between freelancers, studios, and agencies.
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Freelancer Audits

Many solo freelancers—especially on Fiverr, Upwork, or entry-level design platforms—offer website audits as quick-turnaround, low-cost services (usually $50–$200).

Most of these reports will be 1-2 pages (think “checklist-style” ✅).

Here’s an example of what you might get:

• Page speed: Slow load time on mobile
• Headings: Missing H1 tag on homepage
• SEO: No meta descriptions on key pages
• Design: Font sizes not consistent
• Navigation: Consider simplifying menu
• Call to Action: No clear CTA above the fold

That’s it.

No explanation.
No game plan.
No help knowing what to fix first.
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This kind of quick audit could be the right choice if:

👉 You know exactly what you’re looking for
👉 You have a basic understanding of SEO and design
👉 You aren’t looking for any context, prioritization, or strategy

But for the business owner looking for clarity, intentionality, and support?

I can tell you right now—this won’t be enough.
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Agency Audits

On the other end of the spectrum, large design or marketing agencies offer website audits as part of their high-ticket, full-service projects (typically $30,000-$100,000+). Some will also sell standalone audit reports for $2,500–$5,000+.

These audits are often 30+ pages long and are extremely detailed, deeply technical, and quite an investment. 💰

Here’s an example of what you might get:

• UX analysis with heatmaps and scroll tracking
• Full SEO breakdown from tools like SEMrush or Ahrefs
• Brand voice evaluation across all website copy
• Technical diagnostics (404 errors, schema, indexing issues)
• Accessibility and performance reports
• A long-term roadmap for redesign, rebrand, or content overhaul

It’s comprehensive—and advanced.

This kind of in-depth audit could be the right choice if…

👉 You have an internal marketing or dev team
👉 You’re preparing for a full rebrand with lots of moving parts
👉 You want enterprise-level recommendations and analytics

But if you’re a business owner with a smaller team, this much data can EASILY become overwhelming.

‍And honestly? Unnecessary.

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A Luma Liz Website Audit Service

Being a small business owner myself, I wanted to create a website audit that would hit the sweet spot: 👇

‍Detailed enough to give you real insight, focused enough to take action. 👟

We won’t jump straight into broken links and SEO scores.
We’ll start with a brief questionnaire that gives insight into what matters most:

1. What’s not working with your website
2. What you want it to be doing

Seems pretty simple, but this context shapes everything.

From there, I go into full-on “strategy mode” 🧠 and review your site thoroughly. Once finished, we’ll walk through your entire report together!

And I promise—you won’t be left Googling “what does ‘H1 tags’ mean.” 🤪
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What You’ll Get With My Audit

🔎 SEO & Search Visibility

Is your site showing up in the right searches? I look at your keyword rankings, technical SEO (like tags, indexing, mobile optimization), and missed opportunities that could help more of the right people find you.

🧭 User Experience & Navigation

Can visitors find what they need—without getting frustrated? When your site is easy to navigate, it builds trust and helps more visitors take action. I scan for things that might slow people down, like confusing layouts, awkward menus, or inconsistent buttons.

🎨 Design & Brand Perception

It’s not just about whether your site looks good—it’s about whether it looks right for the kind of client you’re trying to attract. I evaluate the design to make sure your site communicates trust, clarity, and expertise.

🗣️ Messaging

Does your website communicate what it should? I won’t read every word—but I do scan like a potential client would. I look at first impressions, clarity, and value to make sure it connects with the people you want to reach.

🚀 Strategic Action Plan

Because a giant to-do list isn’t helpful without a plan. I’ll give you a prioritized list of improvements—with notes on what you can do yourself, what’s worth hiring out, and what will make the biggest impact first.

(Need a professional eye on your website? 👀 Learn more about my Website Audit Services.)

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“I finally understood what my website was missing…”

Sarai is a wedding photographer who had clearly put time and heart into her website. Her SEO was solid—but even with all of her hard work, engagement was low.

People were landing on her site, but they weren’t sticking around.

During her audit, I discovered that navigation was working against her.

She was trying to do it all—weddings, portraits, seniors, maternity—and visitors weren’t sure what to focus on.

Here’s what I suggested:

• Narrow services to highlight what she loves most: weddings and families.
• Simplify navigation so visitors can explore her site easily and naturally.
• Shift messaging to speak directly to her ideal clients.

We also flagged SEO gaps, missing calls to action, and a few mobile layout quirks she hadn’t noticed.

After going through her report, Sarai finally understood what was missing—and knew exactly what to do next.

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Ready to Find Out What Your Website’s Been Hiding?

Your website has so much potential.
It has the ability to be your most powerful marketing tool! 💪

So if it’s not bringing in the right clients, building trust, or guiding people to take action?‍

If this is true for you, 👆 something is off.

And website audit is your key to helping you uncover those hidden issues.

In just a few days, you can discover what’s working, what’s not, and exactly how to fix it.

No more guesswork.
No more overwhelm.

Just clarity, strategy, and a website that finally works the way it should.

💡 Did you know that when you book a full website project after your audit, your $750 audit fee is applied as a credit? That means you’re not spending twice—you’re investing once.
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Already convinced?

Skip the details and grab your spot here! 👇