From Overlooked to Unforgettable
Web design services that clarify your message and attract better clients.
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With the right website strategy, we’ll turn your expertise into something that people can immediately understand and resonate with.
Earn trust with a website that finally matches the quality of your work.
Attract the right customers with a message that’s clear and compelling.
Make more sales with a refreshing and effortless online experience.
At Luma Liz, every decision is made with purpose. Guided by strategy, StoryBrand messaging, and proven SEO practices, we design websites for small businesses that look beautiful and drive real results.
“I LOVE being able to talk through my half-baked ideas with Emma and have her make them actually make sense. She cares about the strategy behind the design—not just making it look good. That matters to me when I’m investing in something this important.”
“Emma’s open communication was hands down the best part of working with her. She always gave us 110% of her time and made us feel taken care of every step of the way. It felt like we were partners in the process, and Emma had our back the whole way through.”
“Luma Liz will deliver a finished product that’s better than you could realize is possible. If you really want to be the “best” in your field, you have to invest in this level of branding to attract your people.”
“Emma encouraged me to always be empathic toward my audience, which allowed me to think deeper and further about them than I ever have before. I think it’s going to connect with people on a very real level.”
“Working with Luma Liz was essential in elevating my entire business. It has inspired me to continue growing and investing in myself and has been the single best investment I’ve made in my business so far.”
From full-service web design packages to expert website copywriting, every project starts with strategy and ends with results you can see.
With your ideal client in mind, we’ll design a refreshing, beautiful online experience that gets people excited to work with you.
We combine StoryBrand and strategy to write clear, confident copy that sounds like you—and speaks to the people you actually want to work with.
Take a look at a few of our recent projects where thoughtful website strategy and design helped small businesses show up clearly and connect with the right people.
Strategy is my favorite part of the process 🤓 because it’s where we turn your ideas into something people can actually see, understand, and respond to.
With 12+ years in marketing and creative direction, I help established service providers move out of the “overlooked” stage by building websites that are clear, compelling, and built for growth.
If you’ve ever felt like your business deserves more attention online, or are simply tired of a website that looks “fine” (but doesn’t actually do anything), you’re in the right place. At Luma Liz, you get the thoughtful, big-picture strategy of a high-end agency, along with the dedicated, one-on-one care of a boutique studio.
Smart websites for small businesses—built with strategy, design, and copywriting that connects.