Connect with the right people using the right words.

Website copywriting services designed to clarify your message and attract better clients.

Book My Website Audit

It’s Time To Get The (Right) People Listening

You know your work stands out. But finding the right words without sounding like everyone else isn’t easy! Let’s make sure the right people aren’t missing out on what you have to offer!

Simplify your message

(without sounding like an amateur)

Write words that sell

(without being too pushy)

Showcase your personality

(without being unprofessional)

Help me with my website!
Emma Hubanks typing on a laptop
We Do More Than “Write Words” Around Here

At Luma Liz, every project starts with strategy. Because let’s be real—half-baked words (or AI generated ones) aren’t going to turn visitors into customers.

Because I’m a designer at heart, I craft words that not only sound good—but look good on the page. Using the StoryBrand framework and over a decade of professional copywriting expertise, we’ll create a first impression that connects with the clients you want to serve most.

👆 Did you catch that? Yes—I design websites too!

Explore Website Services
Brittany Wong
@ Happyland Creative®
“Emma cares about the strategy behind the design—not just making it ‘look good’ like so many other designers.”

I LOVE being able to talk through my half-baked ideas with Emma and have her actually make sense of them! She asks deeper questions I wouldn’t even think of and really understands the strategic side of things—like, is it actually going to perform?

That matters so much to me when I’m setting aside a real budget and investing in something this important.

In Addition to “Words,” Here’s What You’ll Get

Clear Messaging

Your words will be focused and easily understood by clients.

SEO-Minded Copy

Your copy will be optimized for Google and still sound human.

Purposeful Emotion

Your words will resonate and inspire your people to take action.

Web Page Outline

See exactly how your words were made to flow on the page.

Find the Right Copywriting Service for Your Needs

most popular

Website Copywriting

$3,500

For established businesses who need clear, strategic messaging for their existing website.

Start Your Project
  • 2-hour Strategy Session
  • Copy for 3 Core Pages (Homepage, About, Services)
  • 1 Supporting Page (e.g. Contact)
  • Web Page Outline for each page
  • 2 Rounds of revisions
🚀 Best for seo

Sales Page Copywriting

$2,000

For businesses launching a new offer, product, or service — or refreshing an existing one.

Start Your Project
  • 2-hour Strategy Session
  • Sales Page Copy (long-form)
  • Web Page Outline
  • 1 Round of revisions

Development on your branded site (optional $500 add-on)

🪴 starter

Messaging Strategy & Guide

$1,200

For business owners who want messaging clarity — whether they plan to write their own copy or prep for a future website.

Start Your Project
  • Tailored Questionnaire
  • 2-hour Strategy Session
  • Messaging Guide (PDF)
Email Copy

Keeping up with your email list shouldn’t feel like a chore. Let’s write emails that build trust and turn your subscribers into clients!

Welcome Sequence Refresh

$950

For businesses with an existing welcome sequence that needs to be reworked, optimized, or tightened — so it makes a stronger first impression and helps convert.

  • Audit of your current sequence
  • 1-hour Strategy Session
  • 5–6 optimized emails
  • 1 Round of Revisions
Book a website audit
Small business owners reviewing a Luma Liz Website Audit Report, showing a professional summary of strategic website recommendations.
Laptop displaying a vibrant sales page for a coffee bag design service, showcasing colorful packaging for Daring & Co on a bold blue background.

Custom Welcome Sequence

$1,500

For businesses building a new welcome sequence — so new subscribers get a strong first impression and a clear path to take action.

  • Tailored Questionnaire
  • 1-hour Strategy Session
  • 5–6 custom-written emails
  • 1 Round of Revisions
Start Your Project

Single Emails

$150 per email

For nurture emails, one-off campaigns, or announcements — when you know what you want to say but need it written clearly and strategically.

  • 1-hour Strategy Session
  • Strategic email sales copy
  • 1 Round of Revisions
Start Your Project
Laptop displaying a vibrant sales page for a coffee bag design service, showcasing colorful packaging for Daring & Co on a bold blue background.

Here’s How It Works

Schedule Your Audit

Choose when you’d like to receive your report and fill out a quick form to tell me about your website and what you’d like to improve.

Receive Your Audit

I’ll send over a detailed report with clear recommendations. You can either walk through it with me on a video call or get a video walkthrough to watch on your own time.

Put Your Audit to Work

You can tackle the updates yourself—or if you'd rather not, you can book one of my website packages and I’ll handle the heavy lifting.

Let’s turn those audit insights into real results.

Let’s put our recommendations to work! 💪 When you book a website project, your $750 audit fee gets applied as a credit – making it easy to take the next step toward unforgettable.